Yeah, I work with social media daily for a living. But, I don't take it to my brain. Impressed with Jobs' parenting.

The answer to the question how to use Social Media lies in the name itself - being social; listen and respond; humanize the brand

Tweets about the mundane aspects of your life contain something that is vitally important to gaining followers and taking part in discussions: Authenticity.

What we create online becomes part of our digital DNA, this in turns becomes part of our human DNA.

Treat your entire audience with the same level of care.

When you step on the stumbling blocks, they become building blocks that lift you to a new level.