Yahoo gives the developers the ability to make a name for themselves, benefiting their careers, and Yahoo receives valuable input from developers based on the applications they build.

Casey is one of those guys that has a lot of ability but has been struggling. He probably came into this game hitting .200. He put that ball in play against one of the best pitchers in this league, and that was the play of the game.

She's a lefty, and that takes other teams a while to figure out. She's a good shooter with great ability around the basket, and she knows how to grab a rebound. This year we're also going to have to count on her stepping out for us more.

Genius - the ability to produce fantastic amounts of equally fantastic bullshit that all makes perfect sense

Noah has such incredible length and such incredible athletic ability, he doesn't risk much by coming back. I can't imagine he would be hurt by coming back to school. He's going to get better as a player at Florida under Billy Donovan than he will as a rookie in the NBA.

This really starts to talk about the ability to build relationships with consumers. It's no longer just a broad blast of emails that are going out, but it really becomes more focused on what you're trying to market to particular consumers or segments of your install base. And it really is focused on two-way communication. So if the consumer comes back to the Web site and expresses interest in certain products by looking at those, you want to re-market to those customers regarding the products that they expressed interest in.