Words have power.

There is a weird power in a spoken word.

Don't use words too big for the subject. Don't say infinitely when you mean very; otherwise you'll have no word left when you want to talk about something really infinite.

Using "power copy" is the key to an effective digital communication. If your readers don't relate your words with your brand you don't stand a chance

But language is malleable, and it is not always on the side of truth. This is something every writer knows. Words make and unmake the world with terrifying rapidity, and they do so without moral distinction…There is a battle going on right now over the words we use, over who has the right to speak and who does not. (Katie Kitamura)

Meanwhile, the poor Babel fish, by effectively removing all barriers to communication between different races and cultures, has caused more and bloodier wars than anything else in the history of creation.