Words have life and must be cared for. If they are stolen for ugly uses or careless slang or false promotion work, they need to be brought back to their original meaning - back to their roots.

When someone drew a picture of Pope John wearing an Avis 'We try harder' button, those words no longer meant which car rental to patronize, and yet some of the overtones from its original meaning are there and make a contribution to the new situation.

You can enjoy the quality of the ad and not let them pressure you to buy what you don't really need. I have had fun taking back superlatives and just ordinary good words and phrases from ads and trying to restore some of their life to them.

Life is a succession of moments, to live each one is to succeed.

I know only two words of American slang, 'swell' and 'lousy'. I think 'swell' is lousy, but 'lousy' is swell.

Love the moment. Flowers grow out of dark moments. Therefore, each moment is vital. It affects the whole. Life is a succession of such moments and to live each, is to succeed.