Words are wind.

Words are like arrows, Arianne. Once loosed, you cannot call them back.

I don’t know what message to send to Bran. Help him Tyrion.”
“What help could I give him? I am no maester, to ease his pain. I have no spell to give him back his legs.”
“You gave me help when I needed it” Jon Snow said.
“I gave you nothing,” Tyrion said. “Words.”
“Then give your words to Bran too.

A cold wind was blowing from the north, and it made the trees rustle like living things.

Voiceless it cries,
Wingless flutters,
Toothless bites,
Mouthless mutters.

I try to make the readers feel they've lived the events of the book. Just as you grieve if a friend is killed, you should grieve if a fictional character is killed. You should care. If somebody dies and you just go get more popcorn, it's a superficial experience isn't it?