Women appeared to have less expectation of a reward, which in this case was the punch line of the cartoon. So when they got to the joke's punch line, they were more pleased about it.

The results help explain previous findings suggesting women and men differ in how humor is used and appreciated.

The hope is we will one day be able to identify the highest-risk groups and intervene early to prevent a lifetime of problems and suffering. As we gain a better understanding of these disorders, we can design treatments that are more specific and effective.

Women will reward companies that provide them with unbiased information, do not try to make the 'hard sell' and make their lives less complicated. Since car-buying information was readily available, Hyundai became the car company that put it together in a cohesive manner and simply cut to the chase and provided what the consumer really needed to know.

I am a humanist, which means, in part, that I have tried to behave decently without expectations of rewards or punishments after I am dead.

You're spending taxpayer dollars, so a reasonable degree of transparency is required. But if someone has an expectation that you would have the same efficiencies as in a private sector supply chain, that's probably not going to happen, because private sector doesn't have to worry about transparency. When it's taxpayer money, additional steps are required.