Wizard's Seventh Rule
Life is the future, not the past.

People are stupid. They will believe a lie because they want to believe it's true, or because they are afraid it might be true.

Being afraid something is true is accepting the possibility. Accepting the possibility is the first step to believing. At least you are smart enough to question. Think of how easy it is to believe, for people who don't question, who don't even know how to question. For most people, it's not the truth that is important, it's the cause. Rahl is intelligent; he has given them a cause.

Bags!

The foundations of some formerly strong lands became so riddled with termites of diminished purpose, so decayed with the decadence of smug moderation, and so emaciated with the vacillating aims of appears, that even when they saw the enemy coming and did resist, they were easily toppled when the Imperial Order finally pushed.

Any true wizard, faced with a sign like 'Do not open this door. Really. We mean it. We're not kidding. Opening this door will mean the end of the universe,' would automatically open the door in order to see what all the fuss is about. This made signs rather a waste of time, but at least it meant that when you handed what was left of the wizard to his grieving relatives you could say, as they grasped the jar, 'We told him not to.