With the overwhelming popularity of mobile phones, the time has never been better for the merging of e-commerce and wireless devices.

There's a familiarity there. Taming of the Shrew is one of the top three Shakespearean plays in terms of popularity and Kiss Me, Kate is a very familiar title for most people, and it's Cole Porter music. People will already know and love the music.

It's a much more attractive market than the U.S. -- the growth of Internet commerce is less mature and Europeans love to travel. They have more vacation time.

[While the U.S. president has an e-mail address and favors preventing taxation of Internet commerce, the U.S. government has, in fact, hurt the industry by imposing] brain-dead legislation on privacy and the export of encryption, ... And outside of the U.S., I worry about taxation [of Internet commerce]. It's logical to assume that governments will want a piece of the action.

What started to erode some of the popularity was the amount of time it took to prepare and the usefulness: What are we accomplishing educationally for the amount of time that's going into that program?

The popularity of the Sprint Music Store is due largely to its ability to instantly deliver the songs people want when they want them on their Sprint phone, the one device that is likely always with them. This feature, along with the easy-to-use storefront, appeals to a mass audience in addition to tech-savvy early adopters.