With the average age of game players now 30, our industry naturally creates content appropriate for a wide range of audiences, just as there are TV shows, films, music, and books for people of all tastes, interests, and values.

This research suggests that proposals to regulate video games may backfire with American voters who, unlike some elected officials, appear to fully understand that they should control the entertainment that comes into their homes.

The entertainment software industry has no reason to run and hide. We do have responsibilities to consumers, and we've been proactive in meeting them.

Microsoft fired the first salvo, if you will, in 2005, and the rest of the parties will join the battlefield in 2006.

Better late than never. The decision sends a powerful signal to government at all levels that efforts to regulate consumers' access to the creative and expressive content found in video games will not be tolerated.

We obviously are gratified with the decision. We said from the outset that there is no basis in law or in fact for this suit. As much as we'd like to find easy answers, there are none.