Wireless is the only competitor for local phone monopolies, ... If the FCC makes it easier for customers to cut the cord, that's our best hope for a competitive local market.

We suggest to our clients, customers need to be proactive and make those phone calls.

We not only reiterated strict management rules to participants, but gave each member a local mobile phone for easier tracking.

Now if you have a wireless network that won't connect, well, you need someone on-site.

Basically the whole concept is to group things better for customers. It just makes it easier for customers to find things and get in and out quicker. That's our whole goal.

We'll see, in years to come, that our Challenge will be made available in all forms of wireless communications. You can make your picks right now on your telephone. You can get updates on how you're doing on the telephone, and we'll keep going to where fans are going to consume information. We also look forward to connecting fans to the Challenge via their cable providers and game consoles. Our sponsors see the need to be visible here and that's where we're going to take them. We have a firm lock on the 18 to 34 men's demographic. They know that, and it's a key demographic for them to reach.