Why are they so hung up on that name, Parmesan? Call it the green-can cheese. Their sales aren't going to suffer at all.

I think that they should call a cheese grater by its real name...a sponge ruiner.

The way sales are going now, the Explorer could be a vehicle that sells 150,000 units a year (by 2008), leaving ample room at Louisville Assembly for a light pickup.

So for us to be able to be recognized by these institutions that have existed for centuries, and they've protected their cheese making traditions, for us to be tapped because we're doing the same thing for Vermont traditional cheese making is really important to us.

It hung a lantern on what appeared to be a liability - his name recognition.

But don't ever call her ex-boyfriends by his name,