While many list rental files update monthly, most co-ops update and report only quarterly. Those that do update monthly often are not given hot line or active name files for use within the base by the list owners. This causes an issue as the mailer believes they may be using a particular file ... but may not be using the best names possible from that list owner.

Jay Schwedelson

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I think it's a terrible idea. This is all to help really big marketers get their e-mail through. But for small and up-and-coming marketers, this is going to crush their ability to compete in the marketplace because they don't have the ability to absorb the costs.

— Jay Schwedelson

Private databases allow for custom data sets to be assembled and utilized specific to the marketer's needs. The migration away from co-ops and towards private databases is already very apparent.

— Jay Schwedelson

When no one need you to comeback home.. Keep strong... Because they are still a home for you.. Your home is "Life must go on". -Jay Kim. (c)

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On average, it takes as much as $100 million in paid media for a brand to be a household name in America. Marketing partnerships are the best form of off-balance sheet financing one can ever find. Smart startups use this technique to scale their companies and build their brand equity.

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Many first-time founders fail to understand the difference between the potential of the Total Addressable Market (TAM) and the very finite subsection they can hope to capture. No company ever captures the entire market they pioneer. Innovation doesn't happen in a vacuum, and others will jump in from the moment you've identified the potential.

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