Whether it's from Kelley Blue Book or the N.A.D.A. Official Used Car Guide Co., or any other source, you want to be sure that when you present figures to your customer you have some third-party validation to support your trade value that you're giving the customer for their vehicle. And you need that in print.

You don't respond to everybody, and not everybody responds to you.

Whether this customer drives in, phones in or clicks in, you as the dealer must develop an instant rapport with that customer and give them all of the information necessary to purchase from you. What you want to avoid is putting that younger buyer through a more traditional sales process from the past that when they finally weed through everything, they disconnect and go somewhere else. To succeed today, you must make sure these customers have the same experience on your lot that they had over the Internet.

We'll then show how this will result in what's most important to the dealer and that's more gross profit.

The machines got us into this problem. They are going to have to get us out of it.

I like the ceremonial part of it and the tradition.