When your are playing for the national championship, it's not a matter of life or death. It's more important than that.

Football (soccer) is a matter of life and death, except more important.

Playing in the national championship game is priceless in many ways.

There are far more important things in life than making a putt or missing a putt or winning a championship or losing a championship.

The subject matter is so much more important than the photographer.

Not only is he ambidextrous, but he can throw with either hand.