When you think about a destination brand, it is really about a science. This is not art, this is about substance and this science of brand mindset has been perfected by thousands of organizations around the world.

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Your heart just breaks, that's all. But you can't judge or point fingers. You just have to be lucky ...
AUDREY HEPBURN

It is not the least bit coincidental that adults who commit suicide with firearms nearly always shoo...
DAVID FOSTER WALLACE

When you have a strong company culture it will shine through your brand and you can authentically sa...
AMBER HURDLE

That's it really; it's all love, whichever way you look at it, it's all love. How much you can Get f...
GEORGE HARRISON That's what science is about, ... This is about what's good science.
STEVE ABRAMS This is a bigger idea than our previous marketing. We think it will really drive excitement around t...
DAVE DECECCO

Think of the old cliché about the mind being 'an excellent servant but a terrible master'. This, li...
DAVID FOSTER WALLACE

Please be SILENT and LISTEN.
I am the SCHOOLMASTER
and you are in the CLASSROOM.
Just...
PSEUDONYMOUS BOSCH

God is changing the guard indeed in the body of Christ worldwide. This I cannot be quiet about!
SUNDAY ADELAJA

Science fiction films are not about science. They are about disaster, which is one of the oldest sub...
SUSAN SONTAG

It is a lie.
ARTHUR MILLER

Mythology and science both extend the scope of human beings. Like science and technology, mythology,...
KAREN ARMSTRONG He had a harder time helping her out though. He was asleep while she was doing stars. Without wings,...
LAURIE FRANKEL Yahoo is the largest destination for brand advertisers. Unfortunately, it has been overshadowed by s...
SAFA RASHTCHY There is nothing new about turning science into politics. This has been going on for some time in th...
DR. JOEL GALLANT You hold substance in my psyche
SARAHBETH PURCELL It's not about exact measurements or ingredients', shrugged Lomax, when Joseph complained. 'Good foo...
ALEX GEORGE

He wept because he was afraid now that he could not save Gabriel. He no longer cared about himself
LOIS LOWRY Nathan "N.R." Gaddis did not say ::

2109 fellow Goodreaders [can’t be wrong] gave [K...
NATHAN "N.R." GADDIS It's been a long journey. And the science community is absolutely excited about this, naturally, bec...
GRAEME STEPHENS When you think about the NASCAR brand, it resonates everywhere. They have the No. 1 sports brand.
MAGIC JOHNSON I hope something happens. I'm restless as the devil and have a horror of getting fat or falling in l...
F. SCOTT FITZGERALD Success is really about your mindset.
F. GARY GRAY It is deeply unfair to the children of this state to mislead them about science.
MARTHA WISE I want everyone inside of Microsoft to take that responsibility. This is not about top-line growth. ...
SATYA NADELLA But it is a pipe."
"No, it's not," I said. It's a drawing of a pipe. Get it? All representation...
JOHN GREEN Is no one inspired by our present picture of the universe? Our poets do not write about it; our arti...
RICHARD FEYNMAN These issues of women in science [are] not what this is about; ... it is a widespread dissatisfactio...
JUDITH RYAN I think it is scandalous what has been put around in the media this weekend about this being a one-o...
BOB CROW I think there's always been, to some degree, a misunderstanding about what science fiction is al...
ROBERT J. SAWYER It's not just talking about science, but actually doing science. We do simulations in the classroom,...
CHRISTOPHER HARPER Global branding is behind the success of Pepsi. It is about how to manage a global brand successfull...
RON COUGHLIN Life is not a game. Still, in this life, we choose the games we live to play.
J.R. RIM I think it's a movie about us, ... I think it's a movie about this country and it's a movie about th...
ED ZWICK This is a really special product and it has science to back it up.
CHARLIE LANKTREE Empathy is the new measurement of everything. It doesn't matter what religion you have, what God you...
C. JOYBELL C. Science is not about making predictions or performing experiments. Science is about explaining.
BILL GAEDE When we're talking about brand, we're talking about what does the brand stand for. And when ...
JOHN QUELCH AOL, I think, represented an opportunity for a few things. One is I'm a big believer in the AOL ...
TIM ARMSTRONG Science has everything to say about what is possible. Science has nothing to say about what is permi...
CHARLES KRAUTHAMMER Everyone got a follower, how good or bad is all this shit, it's another topic… JUst leave it for l...
DEYTH BANGER I think of how perhaps the best way to fly would be with hands full of earth, so you always remember...
ALLY CONDIE Even though he was inside the house, I could still hear Vlad’s sardonic mutter of “Where’s a t...
JEANIENE FROST When I was about 9 years old, I became very interested in the human body and diseases. In general, I...
EVA VERTES Life is a journey and it's about growing and changing and coming to terms with who and what you ...
KELLY MCGILLIS You know, I don't think my music is important, I don't think it's changing the world, I ...
SUFJAN STEVENS Science is not, despite how it is often portrayed, about absolute truths. It is about developing an ...
BRIAN SCHMIDT Publishing has never been a science. This is a prime example of how personal and casual it can be.
ELISABETH SCHARLATT What this case highlights is the need for organizations with strong brand reputations to protect and...
DAVID STANLEY What's ... important about this case is that it validates the separation of church and state. Even m...
LAWRENCE KRAUSS Science is really about individual experts reaching a consensus.
ALAN STERN He doesn't want to do it where he's asked questions about this by opponents, ... The nature of scien...
HECTOR AVALOS This is one of what we hope is many steps that attempt to turn around the brand. It has to start wit...
DAN HESS It adds brand name -- and in this business, brand name is everything.
GAIL BRONSON This Presenting Sponsorship works because it's a total partnership between two organizations who car...
DAVID HALL Science has always been my preoccupation and when you think a breakthrough is possible, it is terrib...
JAMES D. WATSON Although this may seem a paradox, all exact science is dominated by the idea of approximation. When ...
BERTRAND RUSSELL Science is a perception of the world around us. Science is a place where what you find in nature ple...
SUBRAHMANYAN CHANDRASEKHAR Ideas are 10 a penny. It's the execution that's the hard thing to do. House is standing up a...
HUGH LAURIE You need to read more science fiction. Nobody who reads science fiction comes out with this crap abo...
IAIN BANKS In a nation of laws, we would have thought that would have ended it. I think our concern is that thi...
MICHAEL LOMBARDI Science will explain how but not why. It talks about what is, not what ought to be. Science is descr...
JONATHAN SACKS I've been on this kick reading about the beginning of forensic science: autopsies, fingerprintin...
CAITLIN KITTREDGE The thing I think about when I think about Bart is perseverance. With Bart, hard work has never been...
JAMES MOODY Thousands of individuals unknowingly contribute to the creation of our lives. Over the years, these ...
KRISTIN S. KAUFMAN Friends tell each other what nobody else is willing to tell you.
NIKKI SIXX So if it seems like you're doing something different from what everyone else is doing, and if someti...
CRAIG GROESCHEL Religion, art, and science flourish best in a free society. True, freedom does not afford much oppor...
VIRGINIA POSTREL Since inception, the IPL has worn its brand value like a corroboration of inner virtue. On the eve o...
GIDEON HAIGH Science fiction is the WikiLeaks of science, getting word to the public about what cutting-edge rese...
ROBERT J. SAWYER Science is often misrepresented as ‘the body of knowledge acquired by performing replicated contro...
JARED DIAMOND Life is a marathon, not a sprint. It's about taking a bigger-picture approach.
IVANKA TRUMP Science is not about control. It is about cultivating a perpetual condition of wonder in the face of...
RICHARD POWERS Science is not about control. It is about cultivating a perpetual sense of wonder in the face of som...
RICHARD POWERS I like to believe that science is becoming mainstream. It should have never been something that sort...
NEIL DEGRASSE TYSON She was scarcely a year older than I was, dark-haired, slender, with a face that would break your he...
GEORGE R.R. MARTIN This is like a dream - the American forces free Iraqi prisoners tortured by the government? ... This...
MOHAMMED JASSIM What drew me to this job is that Univision is a brand unlike any other in all of media. Univision ha...
RANDY FALCO It is what it is, it is what you make it.
JAMES DURBIN My preparation is about precision. It is a science.
CONOR MCGREGOR This is our first step in connoisseurship for cigarettes. The lounge is all about introducing the br...
BRIAN STEBBINS The usefulness of science is sometimes exaggerated. You'd never talk about music being useful or...
RICHARD DAWKINS Thank you to all the members of the Academy for embracing our film about love, and about tolerance, ...
CATHY SCHULMAN To stand on the
brink of what is coming, feeling eager, optimistic anticipation—with no feeli...
ASK AND IT IS GIVEN This is really brand new, and we're floored at all the excitement.
CELESTE BECK A lot of this game is about the attitude shown by players, and the attitude this week has been immen...
CLIVE WOODWARD We're looking for survival here. This is us we're talking about, we really need to turn this around....
FENNER STEVENSON What's interesting about science is that we're constantly discovering new things about the u...
JOE ROGAN We see this is a natural extension of the Playboy brand,
CHRISTIE HEFNER Learn about the world, the way it works, any kind of science and anthropology, it's really an intere...
RANDY NEWMAN Blitzscaling is what you do when you need to grow really, really quickly. It's the science and a...
REID HOFFMAN This world, after all our science and sciences, is still a miracle wonderful, inscrutable, magical a...
THOMAS CARLYLE This world, after all our science and sciences, is still a miracle; wonderful, inscrutable, magical ...
THOMAS DEKKER What I don't think this man realizes is that he's giving my dreams--and my nightmares--a new name. <...
M. LEIGHTON His life seemed like a deck of cards, and in the midst of all those two’s and three’s someone ha...
TEKOA MANNING Learn about the world, the way it works, any kind of science and anthropology, it's really an in...
RANDY NEWMAN To buy this brand-new would be about $20 million Canadian. We're thrilled to acquire it.
DEBORAH MARSHALL EPA has a long history of relying on science that was not created by the agency itself. This often m...
JOHN BARRASSO Earth teach me to forget myself as melted snow forgets its life. Earth teach me resignation as the l...
WILLIAM ALEXANDER

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DUANE CHAPMAN Reading one book is like eating one potato chip.
DIANE DUANE These findings suggest that developing ways to avoid holiday weight gain may be extremely important ...
DUANE ALEXANDER There are some things that are not the way they should be, and even the indicators that are 'best-ev...
DUANE ALEXANDER In their search for environmental influences in human health, study researchers plan to examine such...
DUANE ALEXANDER The well-being of America's children is probably better than it ever has been.
DUANE ALEXANDER The big news in this report is that children's status is improving and continuing to get better.
DUANE ALEXANDER Contrary to what many people may think, the nation's children are faring better in many respects tha...
DUANE ALEXANDER I would contend that our children are as important to the future of the country as the economy. The ...
DUANE ALEXANDER There are more indicators that are getting better than are getting worse.
DUANE ALEXANDER The National Children's Study would follow more than 100,000 children, from before birth -- and, in ...
DUANE ALEXANDER Smoking, obesity, and alcohol abuse are leading contributors to preventable death in the United Stat...
DUANE ALEXANDER It's really hard to find corners with that physical nature to them.
DUANE AKINA It's an insult to be just a great cover guy. I really think Deion Sanders set defensive-back play ba...
DUANE AKINA He not only understands the defensive concepts we're trying to accomplish, he understands what the o...
DUANE AKINA That's what we want our identity to be. We want to be a defense that runs and hits. That's what we w...
DUANE AKINA I've watched Ginn a lot, and I'm not sure I've seen a faster player in pads. We're going to be looki...
DUANE AKINA This is a great football team right here. This was our most complete game of the year.
DUANE AKINA That's what everybody in the country wants to see.
DUANE AKINA We compliment ourselves on being a pressure team. There is no magic to it. Our players just understa...
DUANE AKINA We feel comfortable lining him up against anyone.
DUANE AKINA We don't want our secondary to be known as just a bunch of cover guys.
DUANE AKINA

When you think about a destination brand, it is really about a science. This is not art, this is about substance and this science of brand mindset has been perfected by thousands of organizations around the world.

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Duane Knapp

When you think about a destination brand, it is really about a science. This is not art, this is about substance and this science of brand mindset has been perfected by thousands of organizations around the world.

Duane Knapp

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