When you open up Pinterest, you should feel like you've walked into a building full of stuff that only you are interested in. Everything should feel handpicked for you.

I use Pinterest for everything. Book collections, trips, hobbies. It's all there. I planned my wedding on it. When I had a kid, I planned all his stuff on it. So it was nice to discover that I wasn't the only one.

When Pinterest works well, it helps you find things that are meaningful to you. We want to build a system that helps you do that.

I used to wake up and look at our analytics and think, 'What if yesterday was the last day anyone used Pinterest?' Like, everyone collectively decided, 'We're done!' Over time I got more confidence.

We're trying to do something so that when the average person uses Pinterest, it has to make the service better.

We want the average person to use it and think that it makes the experience of using Pinterest better.