When you have the ability to view marketing activities collectively, you can see how these touch points combine to achieve objectives.

With the Internet and the ability to download onto portable devices, what reps are able to do marketing-wise to expose music is completely unlimited by the imagination. You can use anything to turn people on to music.

The demands of publishing and marketing a book today have grown to exceed the ability of a publisher to cope. I felt very keenly that we were leaving so many good marketing ideas unexplored because there were too many authors and too little time.

Our ability to display eye catching, rich informative media is critical as online marketing progresses to the next stage. Consumers are more informed and responsive to engaging in entertaining and informative advertisements. High speed internet plays a big role for this shift in online buying. Advertisers who limit themselves to product links and images tend to lose sales to competitors who are eager to reach their consumer base, adds Jordan.

We're just working with the hotels with their own individual marketing materials, and we're putting together a campaign to attract those corporate retreats and conventions.

Limit or program feeding allows you to extend the marketing window while protecting condition in the cattle, but many producers I deal with have decided it's not economically feasible for them.