When you have so many summer films coming at once, the visual effects companies literally don't have enough people delivering the work. Work is being delivered very slowly, at the last minute.

My plan for the online version of 'Famous Monsters' is to become an online 'uncle' to an entire group of people who have never read or heard of 'Famous Monsters of Filmland.' The site will not be written in a scholarly fashion. It will be written in a playful, 'Hey, check this out!' kind of way.

The big, massive campaigns are going to be unloaded in the three weeks prior to release.

Geekiness is that feeling of overwhelming passion for that thing in life that you focus on. Whether it be a nephew's first few steps or the timbre in one's voice when discussing the latest Cohen brothers film.

For the last 30 years our cinemas have been ruled by science fiction and horror. We've had some very good Fantasy films in that time period, but for my tastes I still haven't seen fantasy done to absolute perfection. That is the hope I have in this project.

They target the film to a sort of rabid fan base, to Superman-friendly groups. By the time the film comes out, [the studios will] try to convince the American public that their lives depend on Superman, and if they don't see it, they'll be so behind the times, because all the cool kids are [seeing it].