When you come into the industry as an outsider, you need to have an entrepreneurial spirit to succeed. In Hollywood, it's very clear that you either play by the rules or make up your own. And I wanted to do it my way.

Will Packer

Clear Come Either Entrepreneurial Hollywood Industry Make Make Up Need Outsider Own Play Rules Spirit Succeed Up Very Wanted Way You Your

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The only way that you can find any semblance of a rule, or make any semblance of your own rule, is to tear up the rulebook. Throw it out, burn it, throw it away, and make your own rules.

I'm always going to go up against movies with bigger muscle and money, so I need to have a strong grass-roots game.

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