When you are producing for ABC, you are producing for a big tent network. So when you are thinking about your story lines and characters, you are thinking about broad appeal. When you are producing for a niche interest, you are producing for a different audience.

Piracy is a huge, huge issue for all of these major content companies, and everybody has a different way of addressing it.

To have all three lines, and even the fourth line, producing is a big part of us winning a lot of our games this year. The depth, it helps to wear the teams down, and come the end of the second and the third period, it's tough to keep up with four lines. And that's probably been one of our biggest strengths all year, is being able to rotate all the way through.

Zinfandel has a broad appeal. It's big and bold and spicy, not unlike us Californians.

Changes have taken place since year one. When Caruso left, that was a big change. We've been able to adapt nicely. It's given us new opportunities for different characters and story lines.

In order to appeal to a wider audience on network in order to survive, generally your characters need to be, at a base level, a little bit more likable.