When we think we're multitasking we're actually multiswitching. That is what the brain is very good at doing - quickly diverting its attention from one place to the next. We think we're being productive. We are, indeed, being busy. But in reality we're simply giving ourselves extra work.

Biology gives you a brain. Life turns it into a mind.

How often have you heard people brag about what great multi-taskers they are? Perhaps you’ve made the same boast yourself. You might even have heard that members of “Gen Y” are natural multi-taskers, having lived their whole lives constantly switching their attention from texting to IMing to Facebooking to watching TV— all supposedly without missing a beat. We even see training classes designed to teach managers how best to multi-task their Gen Y staff, the implication being that asking someone to focus on a single task through to completion has now become ridiculously old-fashioned for, if not downright heretical to, the new world order.

Don’t believe it.

Try new things. Attempt doing what you've never done

People with Books. What, in 2007, could be more incongruous than that? It makes me want to laugh."

[Afterword]

A brain is the records of the feelings of a life