When we started EA in 1982, our goal was to make games as big a media as visual entertainment or movies. That was how big we dreamed at the time.

The 1980s was a time of the great recession of interactive entertainment. When Atari fell in 1982, until Nintendo launched its console, video games were an outcast for five years.

It's very difficult for people who don't play video games to understand their power simply by watching, and it's very difficult for people who aren't close to technology to understand how rapidly it can change whatever it touches.

In any business that grows big on one business model, transitions can throw everything in the air.

If you don't measure yourself by achievement, how are you going to set achievement levels for other people?

The first time I had a secretary, I was sheepish about being demanding or even asking questions.