When we look at marketing the city, we're looking at a holistic approach.

The objective is to raise the profile of the city to its residents and visitors.

They do look at Fairfax City as a jewel in the crown.

The Best Marketing Is Education!

A platform is what defines your visibility with your audience.

We used to try to get it all done in one deal. But now we approach it more like marketing our grain crop. We don't aim to get 100% locked in at the very top of the market. We try to get some on the way up and some at the top. And then we live with how it averages out. It has served us pretty well.