When Ralph Rubio started 23 years ago with one small restaurant in the Mission Bay area of San Diego, people would travel from all corners of the county to savor one of our Original Fish Tacos. Rubio's fish tacos quickly became a phenomenon and started a huge new trend in all segments of Mexican restaurants. We now have 18 locations in Phoenix alone where our guests can experience what we believe is the best-tasting, best-priced Baja-inspired cuisine available. We're pleased to make a visit to Rubio's more convenient for the people of Phoenix.