When I was releasing EPs by myself, I was generating royalties. And when I signed, I thought I'd put those royalties into other artists. And interestingly, streaming is most of the income for those artists.

When I first got signed, I bought a vintage guitar from the 1930s for £1000. I've bought a £400 SLR camera, too, which was quite extravagant.

I think it's all about the people who listen to your music, and loving playing and writing. Once you've got those two, and they're your main two priorities, then radio and TV and all the other stuff that comes with it will come. But that's not the be-all end-all.

YouTube was really good for building a kind of core, loyal fanbase. I didn't want to be a YouTube artist as such. I mean, there are people who are able to release albums and live off YouTube, but I felt - and not in an arrogant way - that I could be commercial and credible if I really put my mind to it.

I got my first guitar when I was 11. It was an electric, and I can remember just wanting to be Avril Lavigne! But I got annoyed with having to plug it in and play with amps and pedals and stuff. Then I got given a cheap acoustic, a Tanglewood, and I thought it was awesome because I could play it anywhere!

My parents are music fans, even though neither of them play an instrument. I was exposed to their record collection, so I love everything from Joni Mitchell to Bruce Springsteen.