When I started, department stores were either very fashion, or very tailored, so the two never mixed. I mixed it, and they said you're too tailored for fashion and too fashion for tailoring. So I had to move the market. So that's what I did.

Ozwald Boateng

Department Did Either Fashion Had Market Mixed Move Never Said Started Stores Tailored Too Two Very Were You

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Tailoring was considered to be a world that was very traditional, and basically going out of fashion. Fashion designers did not have a real link with tailoring or tradition, so I fused the two worlds together.

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