After 1957 On The Road sold a trillion levis and a million espresso coffee machines, and also sent countless kids on the road. This was of course due in part to the media, the arch-opportunists. They know a story when they see one, and the Beat movement was a story, and a big one . . . The Beat literary movement came at exactly the right time and said something that millions of people of all nationalities all over the world were waiting to hear. You can't tell anybody anything he doesn't know already. The alienation, the restlessness, the dissatisfaction were already there waiting when Kerouac pointed out the road.
— William S. Burroughs
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