When bad or harmful associations (kusang) infiltrate within, the heart becomes impure, and when the heart becomes impure, God moves away from within. It is all dependent on the heart, isn't it! If you lose the heart, then it is over!

For those people whose association is harmful to the Self (kusangi), there is no better respectful fear (taap) than that of satsang (spiritual company).

Spiritual discourses with poor people is good, but what is the use of bad company of wealthy people?

That which takes one away from religion (dharma) is bad company (kusang).

For the one whose association improves, everything indeed improves. Everything indeed gets ruined, for the one who gets into bad or harmful associations.

Misery will not leave from where there is excessive bad or harmful associations with that which takes you away from the Self (kusang). Whereas happiness will not leave from where there is excessive association with Self-realized beings or spiritual discourses (satsang)!