What's exciting is the ability to reach a large audience with this music, and have people who may be casual fans of The Beach Boys to realize that there's not just some fun songs there, but a major and important artist at work,

The sound waves are vibrations, ... It's the ability to readjust your senses so you can feel the music.

The concept is one that people get—the ability to enjoy your music, photos and videos from anywhere in your room. It's all in the implementation and execution. You can see the Apple details—it's an experience unlike anything else that exists.

Take just one well-known event: The Beatles' 1964 appearance on The Ed Sullivan Show. This has been depicted with astonishing regularity as a pivotal cultural moment; in fact an entire movie -- I Wanna Hold Your Hand -- was built around it. And that Sullivan episode was indeed a major event in popular culture. But did you know that in 1961, 26 million people watched a CBS live broadcast of the first performance of a new symphony by classical composer Aaron Copland? Moreover, with all the attention that sixties rock groups receive, it may come as a surprise to learn that My Fair Lady was Columbia Records' biggest-selling album before the 1970s, beating out those of sixties icons Bob Dylan, Janis Joplin and The Byrds.

It barely took any time at all (for him to fit in). We knew he would be the exclamation point on all the players we have.

The Beatles respected their audience,