What we're trying to do here is represent the elite, the top at each one of their fields, and we feel Floyd is that. We feel there's a huge upside in the endorsement market for him. We're focusing on what there might be in the entertainment industry. But we're really focusing a lot on the market of endorsement and licensing. And we're just starting now.

When he is introduced to the ad agencies and the advertisers, I think they'll see what I see: a smart, compelling, good looking young man who is a tremendous athlete. He is going to have a very wide appeal. It's not going to happen overnight, but when you take a guy with his looks and his charm and his talent and you combine it with the focus and dedication he has, you're talking about someone who can do some extraordinary things.

We're working very closely with his management and himself and we're going to develop an overall strategy. We're very confident that he can succeed. He was very impressive in the meetings we've had with him. He's got a great personality. He speaks well. He's a good-looking guy and he's got a great mind on his shoulders. He knows what he wants.

The Class B schools usually compete in their regular events, but Capital and Helena will probably be trying some kids in events other than what they normally do.

I don't have any illusions that what we are doing is sticking the the bottle. I don't think that's what we are doing. We are trying to make sure that the genie has friends, has food to eat, a way to grow.

We had hoped to keep playing and we're disappointed to not be in. But given the new selection process, we weren't sure how to read it.