What we're really emphasizing is that it's hypocritical for a moral leader like James Dobson to be producing these ads when the money, whether he knew it or not, came from gambling interests.

Things are going behind (the) scenes that people have a right to know about.

I've never managed to get very far with Henry James.

To be a great team, you have to be perfect in November, that was the point he was emphasizing.

That's what Coach was emphasizing in the huddle. That this is the type of team that can come back.

That's 30 uninterrupted 30-second TV spots. Think how much that would cost on TV, and the difficulty in getting people to watch even one full 30-second ad. To me, that's a much more effective use of marketing dollars if you know your message is in front of the consumer for a much longer and more controlled period of time.