What we're doing as a trade publisher is allowing users to experience new books whenever they want, the same way that they might not have the time to listen to a radio show the day it's broadcast, but will listen to it later.

The real story is the dramatic growth of used trade books through online channels.

It's really about readers getting in touch with books. Their interest may start with new technology, but we hope that, in the end, they go to a bookstore, buy a hardback or a paperback, and curl up with a book.

That's not in the cards. In the end, consumers will be free to trade any way they want.

It was an amazing experience, I wouldn't trade it for anything, ... But if you asked me 'Would I do it again?' I'd say no.

Paperbacks weren't considered real books in the book trade. Up till then it was just murder mysteries, potboilers, 25-cent pocket books sold in newsstands. When the New York publishers started publishing quality paperbacks, there was no place to buy them.