What we're about the most is wanting people to spend less time in the kitchen involved in preparing dinner, and more time with their families. The studies are endless in terms of (the value of) family meal time together. Thinking about dinner and preparing dinner does take time. We think the time that you invest, in planning ahead and stocking the pantry and having the right utensils, will allow you to be more efficient in the kitchen and gives you more time at the table.