What we really are desperate for is next-generation content.

Apple has struck a cultural nerve, especially with Generation X and Gen Y, while Windows and PC are viewed in essence as 'My parents' computer'.

I don't think Apple wants to emulate Sony. I don't think they want to do video cameras. I don't think they want to do TVs. They are rounding out the Mac consumer ecosystem. I think they will be extremely cautious about what they brand as an Apple product.

Steve's first love is technology. He has always believed that technology has the ability to change the world.

I don't think [Amazon's prospective store] is a threat at all. There are a lot of things that Amazon would have to get right for this to work.

Apple is taking steps to move their brand to other rooms beyond just the Mac. It's no longer just sitting in the den.