What we have found is that many email senders who are already using one of our accredited email service providers for their direct mail campaigns also want to be able to have their transactional email and regular day-to-day email communications accredited, as even these messages are not always making it into the inbox. And these are the messages that are the most likely to be mission-critical, such as messages containing confirmations, instructions or requests which are on a deadline,

Anne Mitchell

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