What we can measure is how hard we are trying. Measures of effort may be a more useful indicator than estimated rates of species loss. For example, we can measure the number of new protected areas being established and ask if they have sufficient budgets.

Jeff McNeely

Effort Measure Trying

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Every expedition that goes into a place that hasn't been examined before finds new species.

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The border controls that used to be available are now only at the port of entry.

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