What the mass media offers is not popular art, but entertainment which is intended to be consumed like food, forgotten, and replaced by a new dish.

What the mass media offers is not popular art, but entertainment which is intended to be consumed like food, forgotten, and replaced by a new dish.

It is advertising and the logic of consumerism that governs the depiction of reality in the mass media.

A world built upon Mass-Marketing, Advertising and Branding is a world built upon lies! Brainless Consumerism is choking the world economies resulting in global Wars. Yet our Politicians and Governments refuse to admit this Truth. It is MONOPOLY the lack of economic competition-that is causing the problems that are suffocating our Bill Of Rights and poisoning the Constitutions.

People are sheep. TV is the shepherd.

Mass communication--wonder as it may be technologically and something to be appreciated and valued--presents us wit a serious daner, the danger of conformism, due to the fact that we all view the same things at the same time in all the cities of the country. (p. 73)