What is lacking is tradition and branding, but through persistence, competence, seriousness and more constant visits to the market we may develop a good future in the medium term.

I didn't realize the seriousness at the time.

They are so demanding that Chinese products are not very successful on that market. That is why I foresee a good future for our products, as we have similar quality to that of the Europeans and North Americans aligned to competitive prices and excellent services.

We are very happy with our performance in the Middle East in recent years, especially due to the opening of the market in Saudi Arabia last year. Another market that has been developing in a positive way is Egypt. We have got a good client there and are gaining space against our European and North American competitors.

I will spend between two and three days in each country. The objective of our trips is always to improve relations with our customers, present novelties, keeping in mind, of course, an increase in our market share.

It is the tendency of deep feeling to subdue the manner rather than to render it too energetic.