What I think has been most interesting and different is, we're looking much more broadly at an enterprise marketing platform. People are looking past strategic planning, lead management and interaction management.

There are pockets of excellence, but we really don't have a vendor that has all of it.

[Consultants say direct account shifts are more likely to be made by entrepreneurial companies or those in which the marketing chiefs work closely with top management.] It's an organization where marketing is leading the agency relationship management rather than purchasing, ... The CMO is closely aligned with the CEO's objectives.

In particular Greg's strong background in sales and marketing will be valuable as we continue to expand initiatives to support our strategy.

I have to get off this elevator.
I can't ride with him,
Can't look at him,
Can't be this close to him.
Can't,
Can't,
can't.

I always tell people to look higher. I believe every single person is capable of achieving success.