What a computer is to me is the most remarkable tool that we have ever come up with. It's the equivalent of a bicycle for our minds.


Steve Jobs

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Innovation distinguishes between a leader and a follower.
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To turn really interesting ideas and fledgling technologies into a company that can continue to inno...
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I think we're having fun. I think our customers really like our products. And we're always t...
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I'm very excited about having the Internet in my den.
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Stay hungry, stay foolish.
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It is piracy, not overt online music stores, which is our main competitor.
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We made the buttons on the screen look so good you'll want to lick them.
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We hire people who want to make the best things in the world.
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And one more thing.
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We're just enthusiastic about what we do.
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If you're gonna make connections which are innovative... you have to not have the same bag of ex...
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My model for business is The Beatles: They were four guys that kept each others' negative tenden...
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It's not about charisma and personality, it's about results and products and those very bedr...
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Quality is more important than quantity. One home run is much better than two doubles.
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I'm as proud of what we don't do as I am of what we do.
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The people who are doing the work are the moving force behind the Macintosh. My job is to create a s...
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Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square h...
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Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.
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Almost everything--all external expectations, all pride, all fear of embarrassment or failure--these...
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A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a ...
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I'm convinced that about half of what separates the successful entrepreneurs from non-successful one...
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Do you want to spend the rest of your life selling sugared water or do you want a chance to change t...
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You've got to find what you love and that is as true for work as it is for lovers. Your work is goin...
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I feel like somebody just punched me in the stomach and knocked all my wind out. I'm only 30 years o...
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It's rare that you see an artist in his 30s or 40s able to really contribute something amazing.
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It's better to be a pirate than to join the Navy.
STEVE JOBS
I'm convinced that about half of what separates the successful entrepreneurs from the non-successful...
STEVE JOBS
Insanely Great!
STEVE JOBS
Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IB...
STEVE JOBS
It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do to...
STEVE JOBS
I've always wanted to own and control the primary technology in everything we do.
STEVE JOBS
And no, we don't know where it will lead. We just know there's something much bigger than an...
STEVE JOBS
I was lucky - I found what I loved to do early in life. Woz and I started Apple in my parents' g...
STEVE JOBS
We use industry standard RSS so that anyone can subscribe. You do not even need a Mac.
STEVE JOBS
This ushers in a new generation of iMacs. We started a partnership less than a year ago to make this...
STEVE JOBS
Monsters, Inc. may become our studio's fourth blockbuster, and provide ongoing revenues for years to...
STEVE JOBS
We are now in the phase of development where the foundational stuff is behind us,
STEVE JOBS
It's really very beautiful and very thin.
STEVE JOBS
This is the direct result of our focus on innovation and the immense talent and creativity at Apple....
STEVE JOBS
I think it's just the beginning.
STEVE JOBS
professional.
STEVE JOBS
We've got a lot of Japanese content on the store and we'll be adding even more as the months go on, ...
STEVE JOBS
Well, something had to leak,
STEVE JOBS
A LITTLE TASTE.
STEVE JOBS
WE PULLED IT OFF.
STEVE JOBS
We've got five or six things to tell you about today, so let's get started.
STEVE JOBS
We know Mac OS X is not perfect,
STEVE JOBS
X factor.
STEVE JOBS
It is not clear that buying songs over the air makes economic sense. I am skeptical because of the c...
STEVE JOBS
We're working on that too, but I'm not so sure it will be successful.
STEVE JOBS
We'll occupy both of them.
STEVE JOBS
You could have a negative view of having 4 or 5 percent share, but one of the positives is that you ...
STEVE JOBS
We're going to keep going until we're faster than those guys,
STEVE JOBS
You've given us the time to get this turned around and get the volumes back up, and we deeply apprec...
STEVE JOBS
to discover the deep sources of his character and motivation; what makes him exceptional as well as ...
STEVE JOBS
And you guys were putting Java in light bulbs and everything else,
STEVE JOBS
[Apple wants to make] not only the most powerful Macintosh built, but the most powerful [system] in ...
STEVE JOBS
We have modified the Mac OS so it can boot over a network. It thinks it's doing it locally, but it's...
STEVE JOBS
It's a non-issue for us... We sell computers.
STEVE JOBS
We think this is a real breakthrough. It's never before been done, where you can buy hit prime-time ...
STEVE JOBS
That same innovation, that same engineering, that same talent applied where we don't run up against ...
STEVE JOBS