We've gained a lot of credibility in the industry in the past 2 1/2 years with what we did with songs. And that's what we're trying to mirror in the video space.

This is by far the best launch we've done with local repertoire,

I think when you go to a store and you go to the Justin Timberlake page and stream it from there, that's great, but that means you went to the store. iTunes Radio lets you discover it without you having to think about it.

It doesn't matter how good or bad the product is; the fact is that people don't read anymore.

Competition on anything is good, because it makes everybody better.

So the fact that we've already done two times that in the first four days is something that we are very, very pleased with.