We've always found that with people being so desensitized, things have to be really shocking and have to punch you in the face to get your attention. Then, once you've got their attention, you can say something they might remember

Whatever doesn't kill you, it's gonna leave a scar

In any story, the villain is the catalyst. The hero's not a person who will bend the rules or show the cracks in his armor. He's one-dimensional intentionally, but the villain is the person who owns up to what he is and stands by it.

I've always believed that a person is smart. It's people that are stupid.

Find what you are afraid of, face it, and then you won't be afraid of it anymore.

What would Marilyn Manson be if no one hated Marilyn Manson?