We're very cognizant of it, but I wouldn't say it was a point of emphasis this year. I think it's just reflective of the popularity of the game and we've done a lot to reach out to areas outside the U.S.

Rodney Knox

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We think it's authentic, appropriate and definitely on point.

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can be very, very brutal in the afternoons . . . . We always have to be cognizant of it. I think the thing now is, you're much more aware of it. Literally, the old school, you didn't give water breaks.

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If it needed emphasis, underline and exclamation point, Katrina did that,

— Gerald Grinstein

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I think we're all cognizant of the fact that there are two macro trends going on here that this product is designed to respond to,

— Christie Hefner

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Steve didn't have that great a mentor when he came in. I think it's something he will be very cognizant about making sure particularly somebody he's got a relationship with is helped along.

— Chris Landry

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