We're upgrading the talent across the company from a strategic marketing standpoint, and we are making sure there is one approach to marketing that is followed all across the company.

It is hardest to find people in the Web marketing area. People with a good understanding of the Web infrastructure—who know how to leverage it—are a little harder to find.

The demand for talent has risen as companies invest more heavily in their marketing strategies. As a result, businesses are striving to retain their best people, and creative professionals have more leverage in terms of compensation.

We expect dividends from this company in the next couple of years,

We are confident that we can return this company to its previous height..., ... We are relaxed about where we are, where we are going. Obviously we are working very hard to make sure that we are increasing the profitability.

In a small company, marketing measurement is even more important. You are not generating 30,000 leads a month, you are generating a few thousand; and each lead is very valuable.