We're trying to be the Ben & Jerry's of cat food.

There is a trap in there somewhere, with the specialty divisions working in bigger and bigger contexts, trying to get bigger numbers.

We all feel disappointed that Americas' Food Basket didn't work out.

Some of them will be with Meow Mix employees and their friends and relatives. But we're also expecting a lot of regular New Yorkers to stop by.

I believe this concept might have legs, four in this case.

The restaurant will remain open for only five days. If it works, we'll think about doing it in other cities.