We're trying to attract this subculture here to immerse them into the Las Vegas experience.

This speaks very well of Las Vegas. It shows Las Vegas remains in the forefront of people's minds.

Exposure at another event outside Las Vegas really raised the profile and awareness of the shopping opportunities found in Las Vegas.

As time goes on and Las Vegas' worldwide reputation evolves ... the reputation of this being a gaming-only destination has less of a stigma.

We're very excited about what it does for the profile of Las Vegas in the sports world. We think this announcement, and holding the game in Vegas, is one more step toward us getting a professional sports team.

It turned out we practically had to rebuild the car. It's a long drive to Las Vegas and I don't think we'll have an opportunity to make a run until Friday.