We're tapping into nostalgia -- on the adult-toy aspect, on the low-tech aspect of it. Yet it delivers an image better than what you can get in any medium.

Let's get on with the nostalgia at the end of the season.

Hey presto: time travel. You don't need a time machine, it turns out, you just need a friend to laugh like a teenager. Chronology shivers.

That's off the table right now.

Track clubs are a coming phenomenon. There is one in Chicago that is sold out. They are building one in Salt Lake City. There is no reason why New York shouldn't have one.

Virtually all of the rating changes at the higher end of the rating scale have been accompanied by one or both of these factors.