We're talking about a very captive audience. And this is one way to grab a guy's undivided attention.

The fog was a big factor but people talking on cell phones and going too fast and not paying attention was what really caused it. I have never seen anything like this before. It was total chaos.

When you're talking to a prime audience bombarded by messages, to have them pay attention to what you say you have to create new and innovative ways to advertise that are more engaging, intelligent and entertaining.

If an officer rolled up on something that required his immediate attention and another officer or dispatcher was talking about their call at length that officer may be forced to exit his cruiser without telling another officer where he's at or what his problem is.

(when talking to a fans mother who was complaining that her daughter would no longer go in the shower after watching 'Phsyco')'Then madam I suggest you dry-clean her'

I don't know if they were just [talking], telling jokes, not paying attention. Not realizing what the situation was. I don't know what he was doing. Probably just introducing himself.