We're talking about a project here that has an estimated value of almost $700 million.

So everyone here is tremendously excited about not just the economic growth potential that's here but also the public improvements that will accompany the project.

But when he came out he began to realize what we were talking about, and he had breakfast with Coach Wooden. We told him we were going to win the national championship. He got excited about that.

We were very fortunate to win the game tonight. We have spent a lot of time talking about adversity. We had four games go to the end and we've lost all four. ... We just didn't win, but we kept digging.

The CEO's philosophy is, when talking about this industry, experience counts. They value it and see it as a huge commodity.

Not winning a title gives fuel to sportswriters and talking heads who question an athlete's true value.