We're still moving ahead to get into direct marketing, but the name on the cover is one of the smaller considerations if you're trying to build a catalog or e-commerce site.

[County Commissioner J. Bracken Burns estimated that the unknown opponent spent $100,000 on a campaign that lasted about a week and has failed to halt the development.] I think it backfired, ... mask.

We don't have mountains and aquariums and polished wood flooring. But, we do offer a great assortment of products and we'll match anyone's price in this market, including Cabela's.

The Best Marketing Is Education!

A platform is what defines your visibility with your audience.

We used to try to get it all done in one deal. But now we approach it more like marketing our grain crop. We don't aim to get 100% locked in at the very top of the market. We try to get some on the way up and some at the top. And then we live with how it averages out. It has served us pretty well.